8.1 Monitoring our advertising effectiveness
We use several advertising companies for our online advertising. This often involves displaying a banner advertisement on a third party website.
- The server your computer is logged onto
- Your browser type
- The date and time of your visit.
Also, when you visit our website after following a link from one of our advertisements on a third party website, information is collected on how you use our website. This might include which pages you view, and whether you start and complete an online application.
In each case, the information is collected principally so that the effectiveness of the advertising can be measured.
We may also share with other third parties cookie information, information about your preferences or other information you have given the third party. We do not ordinarily share any personal information which could identify you, without your consent.
The tracking companies aggregate all the information and use it to study internet user behaviour patterns. They do not include personal information in their studies and use the information mainly to measure advertising effectiveness and relative consumer interest in the various areas of our websites. As a general rule, no personal information is collected during the tracking process. However, if any personal information is collected by these automated processes, our arrangements with the tracking companies require them to maintain the privacy and confidentiality of that information.